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For Marketing Managers: What does it take to succeed?

Firstly, is there still career opportunities in the marketing field nowadays?

Maybe you're a marketing veteran, or possibly you are just starting to enter the field; either way, the outlook for growth in the...

Facebook has Marketing Technologies Every Marketer Should be Using

As of the first quarter of 2018, Facebook passed 2.19 Billion monthly active users (or roughly 30% of the world's entire human population!). In 2014, the impact of Facebook on the global economy was a staggering USD...

Marketing Hacks: How to know if you're getting the most from your marketing agency

What is marketing success to you and how do you measure such success?  

These are incredibly important questions which many people, from business owners, to marketing executives, to outsourced agencies themselves...

Get inspired with these low-budget inbound marketing strategies

Paid advertising is a great way to increase inbound traffic, plus it is scalable. However, if you do not have the budget for it or do not know what you are doing, it becomes a costly and ineffective approach for ...

What you need to tell your sales manager about marketing and success

After years of working on outbound marketing techniques, switching to a completely different strategy can be difficult. Here’s what to tell your sales manager when it comes to inbound marketing:

5 Things NOT To Do in a Marketing Automation Strategy

5 Things NOT to Do in a Marketing Automation Strategy:

Marketing Automation Strategies are a growing trend among businesses today. There are many perks to automating one's marketing strategy but there are many...

Leadership vs. Management


The role of technology in marketing: new trends to watch out for

All the marketing strategists are looking into the most recent trend in digital marketing to grow their businesses, and with good reason. The age of digital marketing took the world by storm. There are a couple of...

The Big Question for Marketing Managers: Inhouse or Outsourced?

Getting the most of your marketing dollars is an important question every marketing manager and executive asks. Digital marketing is transitioning very quickly, leaving the question open on the best methods and...

How to boost your campaign results using social video marketing

Do you want more from your social media efforts?

If yes, then the facts are in: consumers want more video. In fact, nearly half of internet users search for a video about a product or service before going to a store,...

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