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Managing Website Projects - Waterfall vs. Agile Methodology

Designing a new website comes with certain challengesTalking of the prevalent web development frameworks, the ‘Waterfall’ and the ‘Agile’ methodology of web development are quite the popular ones. Being debated on...

How Inbound Marketing is Changing the Marketing Game

The times are changing...

Traditional marketing relies heavily on print advertising, direct mail marketing, broadcast advertising, telephone marketing, cold calling, and referral-based calling to influence customer...

How to Create an Instagram Video Strategy

Instagram's core is about sharing life experiences through images. But the platform has responded to an increasing interest for videos. Now videos on Instagram are expected and may even out-perform static photos....

Landing Pages : How To Turn Traffic Into Revenue

Landing pages are a crucial part of a successful inbound marketing strategy. Without them prospects remain just that, prospective or future customers.

Potential customers don’t boost ROI in any way. You need to find...

Top Features that Make a Great E-Commerce Website

Running an online business is all about hitting the right equilibrium with your target audience so that your sales can skyrocket. Now, that can only come easy when your E-Commerce website is user-centric and focussed...

Why Content Marketing is Dominating the Marketing Industry Today

Invest in Content for a Competitive Advantage

Content is king. You've heard it before. But did you know that in 2018, 91 percent of B2B marketers in North America use content marketing?

Why is this number so large?...

How To Generate Leads Through Facebook Video Lead Ads

There Has Never Been a More Cost-Effective Form of Communication

It's no secret that video marketing is becoming more popular by the minute, and platforms like Facebook allow you to create ads that inform and engage...

How to Create a Marketing Funnel

What is a marketing funnel?

A marketing funnel is a way of representing the entire journey a person goes through before reaching a certain goal. The reason we call it a funnel, is because this is a graphical...

Designing an Effective Website Conversion Path

All the hard work that you have been putting into your website design is specifically about prompting an action for an offering at the audience’s end. Bluntly said, you put up hours and days to refresh your website...

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