What is content marketing, where did it come from, and why should it matter to you?
It’s easy to think of content marketing as one of the latest tactics in a marketing pro’s arsenal. However, the truth is that content has been around for a lot longer than you’d think. While the practice of content marketing as we know it today has skyrocketed thanks to the growth of various digital channels and the advancement of marketing automation, the first examples of “content marketing” appeared hundreds of years ago.
Since then, companies have been using written, recorded and designed materials to engage and convert their customers ever-more frequently. Around 60% of marketers say that they now create at least one piece of content each day.
Where Did Content Marketing Come From?
While content marketing might not be a “new” practice, it is something that’s growing increasingly refined throughout the years. Since the early days of cave paintings and newspaper clippings, we’ve learned how to adapt content to serve a range of needs. Today, techniques like emotional marketing and storytelling have allowed us to create content narratives that resonate with our target audience.
If there’s one thing that we’ve learned from the evolution of content marketing, it’s that the right content can stand the test of time. Learn how to use material to your advantage, and you can access everything from higher levels of traffic to better brand loyalty.
Read through the infographic below, which was created by Uberflip – one of the most widely used platforms in the content marketing space. The infographic gives a comprehensive insight into the past, present, and future of the humble content marketing strategy. We hope you enjoy it!