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Tips for Marketing Managers: How to Align the Troops and Succeed in Your Next Management Meeting

If all a marketing manager had to do was engage the best marketing agency and deliver consistently positive results life would be easy. The world...

Marketing Automation Software: The best choices to save your company time and money

The marketing industry is amazing in the sense that I can make or break a company depending on how strategies are executed. Often times marketing...

How to Constantly Improve Results With Data-Driven Marketing

Great decisions need to be based on accurate data

There are two primary reasons that businesses adopt a data-driven marketing strategy. Firstly,...

4 Marketing Automation Strategies for Growth and Increased Sales

You've made some smart marketing moves, and your business is beginning to pick up steam. You're getting more web traffic, generating more leads,...

WordPress Vs HubSpot COS

There is a dizzying array of CMS (content management systems) out there and new ones, all claiming to be radically “different” and “innovative”,...

The Top 10 Tools for DIY SEO

Whether you're worried about staying up to date with the latest Google algorithms, or you simply want to remain one step ahead of the competition,...

The Best Web Design and Development Practices

Businesses can spend countless hours on web development only to see little to no real improvement. While their site's design may look nice,...

Video Marketing - Improve your Videos for Social Media [Infographic]

 

From Visually.

Your Simple Guide to Social Media Advertising

Social media has emerged as a critical component of digital marketing.

While there are plenty of other solutions out there for driving leads and...

Marketing Automation [Video]

Too much to do, too little time?

That's the lament of many digital marketing teams today.

In a world where your customers expect you to be...

Your Simple Google Analytics Checklist for eCommerce Success

Google Analytics is probably the most popular and easy-to-use tool on the web for eCommerce websites and business owners.

As Google themselves put...

Video Content is Dominating Internet Traffic [Video]

The age of video is here.

We're living in an age of information overload, where consumers are bombarded with content from all angles. Every day,...

Google Hummingbird: Your Guide to Topical SEO

Search Engine Optimization is an integral part of online success.

Since the first days of Google, companies have been competing for a chance to...

Growth-driven Design [Video]

It takes about 50 milliseconds for the average visitor to judge your company.

More often than not, they're making their judgments based not on...

How the new Facebook Algorithm has changed Social Media Marketing

Ever Since Mark Zuckerberg announced that Facebook would be starting to focus more heavily on "meaningful interactions" in January, the world of ...

What is Responsive Web Design [Infographic]

Currently, 52.64% of online traffic comes from mobile devices instead of computers.

The desktop PC is no longer the best way to browse the...

Video Marketing on Facebook & Instagram [Video]

Video is easily the most popular and compelling type of content for your social media feed.

Social videos generate approximately 1200% more shares...

Email Automation Best Practices to Know

Want to be more effective with your time?

Email is one of the signature business standards that every employee and company utilizes for...

A Visual History of Content Marketing [Infographic]

What is content marketing, where did it come from, and why should it matter to you?

It's easy to think of content marketing as one of the latest...

The State of Social Video: Marketing in a Video-First World [Infographic]

Video has seen an explosive rate of growth in the last few years, as consumers increasingly turn away from their televisions, and towards the...

Content Marketing vs. Paid Marketing: What You Need to Know

We all know that if you want to get ahead in today's competitive business world, you need to be active online. That doesn't just mean having a...

10 Email Marketing Do's & Dont's [Infographic]

The landscape for digital marketing is in a constant state of evolution.

Every year, new consumer trends, advanced technologies, and innovative...

Effective Video Content Strategy [Video]

Do you know how well video works for marketing your business?

In recent years, video has quickly emerged as the best way to connect with viewers,...

Animated Explainer Videos are Great for Content Marketing

Let's set the scene

A well-executed animated explainer video is a fantastic component of an inbound or outbound marketing strategy, and directly...

5 Tips to Get the Most Out of Video Marketing

If you're seeking an effective way to engage with your customers and reach more people, video content marketing is one of the most powerful tools...

How to Set Up Conversion Goals in Google Analytics

When it comes to running a successful SEO campaign (and a lucrative company), there are few things more important than tracking your results....

How to write a marketing ROI report for your boss

In a world where marketing has changed more drastically in the last 2 years than it did in the previous 50, everyone wants proof that their...

The 37 Must-know Facts About Video Marketing [Infographic]

In today's increasingly competitive marketplace, it's crucial to find new and immersive ways of making your product or service stand out in the...

8 Website Builder Tools to Develop a DIY Website

These days, if you want the best chance of running a successful business, then you need to be active on as many different channels as possible.

...

A Guide to Planning your Website Project

Creating a website for your business is one of first things you do. A report says that 92% of small businesses predict that they will have a...

Promote Your Video's Content With YouTube

YouTube is the world's second largest Search Engine after Google

So, your business has put together a great video for their YouTube channel....

5 Awesome Tools for Video Content Marketing

What does video mean for your business?

If you're in business, then you definitely want to use videos as a part of your marketing strategy....

6 Advanced Google Ads Tricks and Tips

Google Ads - they're something that almost every marketer and business owner use at some point. While Google Ads are very easy to implement,...

Top 10 Tools for Keyword Research : The Key to Unlocking Better SEO

Keyword analysis is one of the most important steps in any search engine optimisation marketing campaign.

Finding the right keywords for your...

4 Reasons Why Chatbots Will Become the Future of Marketing

Did you know that 2 billion messages are being sent monthly between people and businesses on Facebook Messenger, both automated through chatbots...

4 Marketing Automation Features to Streamline Your Marketing

HubSpot's State of Inbound reports are widely viewed as among the most comprehensive surveys of marketers around the world.  This year's report, ...

Video Marketing Stats for the UAE & Middle East

Is there a market for video in the region?

The use of video marketing has become a global phenomena in recent years, but those of us currently...

Topic Modeling For SEO Explained [Infographic]

Search Engine Optimization has moved away from the typical keyword stuffing and spammy link building of the past, and instead moved towards...

A guide to SEO terminology, in plain English

Have you recently tried to dabble in Search Engine Optimization as part of your marketing strategy? Or have you just dealt with an SEO agency for...

Content Writing for Websites that Converts Readers into Customers

“Content is king.” said Bill Gates in 1996! Yes, all those years ago and 20+ years on this still holds true today. The truth is your business...

How to Generate Qualified Leads with Marketing Automation

Do skills trump passion?

You are passionate about your work and your services reflect that. However, all the passion in the world won't bring the...

4 Ways to Add More Creativity to Your Corporate Video

Why do we need creativity in video?

Creating videos for your corporation has perhaps become a new creative endeavour for you in the last year,...

The Beginners Guide to Lead Nurturing

Today, the customer journey is more complicated than ever.

Companies can't just create television adverts and constantly call prospects to make a...

Managing Website Projects - Waterfall vs. Agile Methodology

Designing a new website comes with certain challengesTalking of the prevalent web development frameworks, the ‘Waterfall’ and the ‘Agile’...

How Inbound Marketing is Changing the Marketing Game

The times are changing...

Traditional marketing relies heavily on print advertising, direct mail marketing, broadcast advertising, telephone...

How to Create an Instagram Video Strategy

Instagram's core is about sharing life experiences through images. But the platform has responded to an increasing interest for videos. Now videos...

Landing Pages : How To Turn Traffic Into Revenue

Landing pages are a crucial part of a successful inbound marketing strategy. Without them prospects remain just that, prospective or future...

Top Features that Make a Great E-Commerce Website

Running an online business is all about hitting the right equilibrium with your target audience so that your sales can skyrocket. Now, that can...

Why Content Marketing is Dominating the Marketing Industry Today

Invest in Content for a Competitive Advantage

Content is king. You've heard it before. But did you know that in 2018, 91 percent of B2B marketers...

How To Generate Leads Through Facebook Video Lead Ads

There Has Never Been a More Cost-Effective Form of Communication

It's no secret that video marketing is becoming more popular by the minute, and...

How to Create a Marketing Funnel

What is a marketing funnel?

A marketing funnel is a way of representing the entire journey a person goes through before reaching a certain goal....

Designing an Effective Website Conversion Path

All the hard work that you have been putting into your website design is specifically about prompting an action for an offering at the audience’s...

What is Content Marketing? 5 Reasons Why It's So Successful

Content is still king. In an ever-evolving digital era where more consumers leverage the internet to search, connect, engage and purchase, your...

Increase Engagement by Using Video Content on Social Media

Video and Social Media Provide an Unparalleled Marketing & Sales Opportunity

The world of social media and video production are two of the most...

Your Step-by-Step Guide to Creating Buyer Personas

All around the world today, companies are plagued by crucial questions like:

  • Which social media channels should we use?
  • How do we price our...

Why It's Crucial to Have A Mobile-responsive Website

You don’t have to look far to find countless marketing and web design blogs confidently asserting that it’s absolutely crucial to have a...

Marketing Automation Software: saving your company time and money

True cliche... time is money

The marketing industry is amazing in the sense that you can make or break a company depending on how strategies are...

4 Tips to Roll out an Effective Video Content Strategy

Strategies that deliver results time after time

You have an awesome company, product/service and team, yet you want to see more growth. Who...

How to get started with Conversion Rate Optimization

One of the key objectives of most websites, is moving leads through the stages of your marketing funnel. The efficiency at which prospects travel...

The Importance of Website User Experience

There is a huge emphasis nowadays on the user experience of a website. The success of a website is largely dictated by how much trust is felt by...

What is User-centred Website Design, and why is it so effective?

The User Experience Professionals Association defines user-centered design as “an approach to design that grounds the process in information about...

How to Create a Website Strategy

A website strategy is a deliberate, long-term plan that allows you to design a website with specific objectives and goals in mind. Just as all...

When to Know When it's Time for a Website Re-design

If you’ve landed on this article, then you probably have some vague feeling that you might need to have your company's website redesigned. We’re...

Why Sales Automation Can Work for You

Don't be busy, be effective

If you are not utilizing a sales automation system, chances are your sale representatives and managers are spending...

How to Use Smarketing to Grow Your Business

When you are brainstorming ways to grow your business, what comes to mind? Should the marketing team provide better leads to the sales department,...

What is Marketing Automation?

Automation is a hot topic. And nowhere does it seem to thrive more than in marketing automation. Marketing tasks are often tedious and require...

Top 5 Video SEO Strategies to Improve Your Rankings

Are You Getting the Most Out of Your Video Content?

Videos are one of your best inbound marketing tools for reaching a wider audience and...

4 Ways that Video Increases Conversion Rates

Did you know 81% of businesses are using video as a marketing tool – up from 63% from 2017 reports? These numbers come as no surprise since...

Why Video Content is So Effective Compared to Other Forms of Media

Is video content actually effective?

Have you noticed how many businesses are now using video across their digital and offline marketing and sales...

How to track the ROI of your Digital Marketing

Before I get into this, I would like to ask you what the following words have in common, in the context of digital marketing:

  • Likes
  • Shares
  • ...

How to Measure the Success of your Digital Marketing Strategy

In digital marketing, there is a huge emphasis on having the ability to track everything that is happening with your brand online. With the...

How to Create and Implement a Digital Strategy That's Actually Strategic

At a time when we’re shifting from traditional marketing and focusing our attention onto digital, it can be difficult to know if we’re being...

For Marketing Managers: What does it take to succeed?

Firstly, is there still career opportunities in the marketing field nowadays?

Maybe you're a marketing veteran, or possibly you are just starting...

Facebook has Marketing Technologies Every Marketer Should be Using

As of the first quarter of 2018, Facebook passed 2.19 Billion monthly active users (or roughly 30% of the world's entire human population!). In...

Marketing Hacks: How to know if you're getting the most from your marketing agency

What is marketing success to you and how do you measure such success?  

These are incredibly important questions which many people, from business...

Get inspired with these low-budget inbound marketing strategies

Paid advertising is a great way to increase inbound traffic, plus it is scalable. However, if you do not have the budget for it or do not know...

What you need to tell your sales manager about marketing and success

After years of working on outbound marketing techniques, switching to a completely different strategy can be difficult. Here’s what to tell your...

5 Things NOT To Do in a Marketing Automation Strategy

Marketing Automation Strategies are a growing trend among businesses today. There are many perks to automating one's marketing strategy but there...

Leadership vs. Management

 

The role of technology in marketing: new trends to watch out for

All the marketing strategists are looking into the most recent trend in digital marketing to grow their businesses, and with good reason. The...

The Big Question for Marketing Managers: Inhouse or Outsourced?

Getting the most of your marketing dollars is an important question every marketing manager and executive asks. Digital marketing is transitioning...

How to boost your campaign results using social video marketing

Do you want more from your social media efforts?

If yes, then the facts are in: consumers want more video. In fact, nearly half of internet users...

3 Characteristics of Strong Marketing Leaders

Digital marketers need strong business acumen to support their strategies and creative expression. Skilled marketers begin with the ideal outcome...

All you need to know about marketing automation

What's Your Leadership Style?

No matter what type of company you are, a bad boss is bad for business. The wrong leadership can lead to low morale, poor performance and a strain...

Marketing through computer wizardry

"Automated marketing" is a phrase that seems to promise everything a sales team could want: efficiently finding customers through the cleverness...

A quick guide to increase efficiency when working with an external marketing team

The demand for digital content is increasing as our world becomes more and more focused on online content. But even though the work needs to be...

How to Increase your ROI using an innovative inbound marketing approach

Inbound marketing is a process that allows sales leads to come into your company on their own terms. By integrating inbound marketing, you’re...

SEO. The Digital Marketing Tool that makes some Marketing Leaders different from others

Search engine optimization is something most people misunderstand yet is the most important digital marketing topics out there. There's always...

Top 3 reasons how inbound marketing and automation can help you win more customers

Times are very different then they were even ten years ago. You can talk with anyone around the world through social media. Customers don't need...

Can Anybody be a Good Leader?

Have you ever thought to yourself, anyone can be a good leader for a digital marketing team, it's just a matter of knowing what you're doing....

The evolution of marketing technology in the last decade

 

What to Look for When You Need a Marketing Partner

The morning you wake up and realize your digital marketing goals are beyond the reach of in-house efforts is the morning you acknowledge your...

Innovative Video Marketing Solutions to Take Your Campaigns to the Next Level

Have you ever thought about creating more video presentations on YouTube and then posting to other social media sites such as Facebook, Twitter,...

Tips for Marketing Managers: How to Succeed in Your Next Management Meeting

A common complaint of sales and marketing staff is that meetings take up too much time and reduce their productivity. As a manager, you know the...

Creative ideas for using marketing automation in your next campaign -- tips and tricks!

One of the biggest buzzwords in the digital marketing industry today has to do with marketing automation. With marketing automation software being...

5 Leadership Skills That You Won't Learn at Any Business School

There are some leadership skills that simply cannot be learned in a classroom environment. They are valuable skills that enable battle-tested...

The 4 Biggest Tech Challenges Marketers are Facing Today

Marketing continues to change dramatically with changes in technology and the use of different platforms. The rapidly developing web means that...

So Many Businesses are Making Social Media Marketing Mistakes Every Day. Is Yours?

Social media has become an integral part of our global society. However, as a small business owner or manager, figuring out how to best take...

The 5 Pillars of Social Media Marketing

Social Media Marketing is the bane and bliss of modern business strategy. It takes time, creativity, and dedication to build a successful social...

Stats That Show the Importance of the Use of Video for Marketing

If you are not implementing videos in your marketing campaigns, you are really missing out. Stats show that videos are becoming increasingly...

Why Video Marketing is Essential for Business Success

Advertising options have changed dramatically over the last few years or so with the advent of the digital marketplace.  Social media has changed...

The Importance of Responsive Web Design

In this day and age, we are equipped with smartphones, tablets, and all kinds of other internet ready devices. If you’re not optimizing your...

SEO for Small Business: How to Get Your Website Found on Google

Your business may have the world’s best website and a tremendously important mission - but unless stakeholders find and share it, growth will stay...

5 Ways That Outsourcing Can Keep Your Costs Down and Quality High

Outsourcing is growing in popularity among companies seeking affordable, high-quality website design. In addition to offering a quick turnaround...

What's The Point of Digital Marketing?

Do you ever wonder why digital marketing is all the rage these days? You can't go to any business leaders summit or networking event without...

Social Media Marketing and Other Effective Strategies to Market Your Business Well in 2017

If you’re like many small business owners, you know it's time to change some of your marketing strategies, yet you don’t know where to start....

Email Marketing Can Produce Great Results

The digital marketing landscape is diverse and growing. You can be extremely creative with your strategies, and respond to data in real-time;...

How To Add Humor To Video Marketing?

You have a corporate video project in Dubai. You’re racking your brain on how to make it relevant but interesting at the same time, respecting...

Why You MUST Include Video in Your Marketing Strategy?

If an image can say 1,000 words, how much more do you think can communicate with a video? 

Video used to be expensive, and complicated. A luxury...

Web Design for Agencies: Outsourcing Versus In-house Design

Weighing the advantages of outsourcing versus using in-house resources is a process that requires you to carefully consider your existing...

Do You Need a New Website Design?

First, ask yourself, what do you feel is the purpose of your website?

Depending you who are and your level of experience within the marketing &...

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