The use of social media ads has emerged as a critical component of digital marketing.
While there are plenty of other solutions out there for driving leads and traffic, social media is the best way to maintain a sustainable relationship with your target audience. Get that initial connection right, and you can benefit from better loyalty, higher lifetime values, and even brand advocacy.
With 3.196 billion social media users active in 2018, today’s companies need to make sure that they’re focusing their attention on the right segment of the market if they want the best ROI. Like any advertising strategy, there’s no one-size-fits-all solution – you need to get to know your audience and what your customers need.
Here, we’re going to look at three of the biggest social media platforms, and what they can offer to your online advertising campaign.