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We all know that if you want to get ahead in today’s competitive business world, you need to be active online. That doesn’t just mean having a website or setting up a social media account. Building an online presence requires a carefully-designed digital marketing strategy – something that 49% of today’s companies simply don’t have.

Perhaps one of the biggest things holding companies back from a solid marketing campaign is that there are so many different strategies out there, it’s hard to know which one is best. Not only do you have to understand the nuances of sub-genres of marketing like social media and PPC, but you have to consider whether you’re going to go down a “paid” or “organic” route with your advertising too.