Growth-driven Design [Video]

It takes about 50 milliseconds for the average visitor to judge your company.

More often than not, they’re making their judgments based not on what you sell, or the services you provide, but on the quality of your website. 75% of customers say that they make judgments about the credibility of a company based on how its website looks.

It’s clear that your web design strategy plays an integral part in your success online. Yet, despite this, countless businesses continue to rely on set-and-forget website strategies that allow their online presence to gradually become old and outdated. In a world where customer preferences and digital trends are continually changing, you can’t afford to be one step behind your customer. The brands that stay ahead today are the ones that invest in growth-driven design.

What Is Growth Driven Design?

Though you may not think of the consumer world as shallow, 38% of people will stop using a website if they think the layout is unattractive. Unfortunately, opinions on what’s “appealing” in web design are changing all the time.

Growth-driven design helps to minimize the risks associated with traditional web design process by implementing a systematic approach for constantly improving and upgrading your web presence. With growth-driven design, you don’t just plan to enhance your website once every year. Instead, you focus on small changes every so often intended to improve the customer experience as algorithms and use patterns change.

Growth driven design shows your customers that you’re on the cutting edge when it comes to digital experience, and it saves you a lot of time and investment on website re-designs in the long term too. All you need to do is make sure that you’re consistently improving your site with the right focus on business goals, market research, and an in-depth understanding of your target audience. In the video below, you’ll learn more about the nature of growth-driven design, and how it can nurture your business.

In a public place without headphones? Don’t worry. Click on the CC button in the video player to show captions, or read our full transcription below the video.

Transcription:

To some business owners a website simply a means of conveying information, whereas to others it’s a revenue generating tool. But what good can a website bring if you can’t optimize it to its full potential?

Most companies are used to traditional set and forget websites which have their own pitfalls. Not only is it a very time consuming process, websites of yesteryear tend to run over budget, but also become outdated and fall into the trap of marketing atrophy.

Surely website aesthetics play a big role but what matters most is having good quality content that adds value and will pay for itself by gaining notable traffic and generating good leads.

Introducing growth driven design, where continuous progress is the name of the game. There are many factors to consider when developing a growth driven design but the main thing to remember is to always focus on the principle of improvement of your website.

Do in depth market research, set realistic business goals, and understand your target audience. From this foundation you can now set up your launchpad website.

A launchpad website is an initial site built around the idea of gathering important data from your traffic and starting the process of continuous website optimization.

Measure your sites effectiveness and study your gathered information over a period of time. With this significant data from your audience, you can now learn from it and bring value to your content by continuously improving user experience and ultimately helping the company’s primary goals of nurturing leads, closing sales, and increasing revenue.

By embracing this smarter approach we can develop a cost effective marketing strategy and ultimately produce significant results by leveraging data that would help build the company in the long run using growth driven design.

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