Increase Engagement by Using Video Content on Social Media

Video and Social Media Provide an Unparalleled Marketing & Sales Opportunity

The world of social media and video production are two of the most important elements now in bringing a more powerful marketing plan to a business. No matter what industry you’re in, it’s possible to create smart and cost-effective marketing simply by posting videos on your social media account. And when coupled with social media advertising, you create incredible momentum for lead generation and sales.

While this might sound simple, you still need to know what you’re doing and use proper techniques to attract prospects, capture new leads and then nurture these leads into sales revenue. Considering millions of videos get posted on social media daily, you need to differentiate your brand, product and service from others.

Fortunately, video is a fantastic tool box in bringing something visual and compelling about who you are, what you offer, and why you are different. Let’s look at how you can create a video for social media, and what you should think about when posting it. 

Finding a Story About Your Brand

Image source: Column Five

One of the first things to know about video creation is how important storytelling is. If you haven’t taken the time to analyze your business’s brand and see what kind of story you can tell, it’s time to do so now.

Your goal is to tell a story about what makes you different from your competitors. You undoubtedly have competitors in your local area let alone nationally. Showing first-time visitors exactly what you’ll offer them in way of solving their pain points can immediately start to create more engagement.

A personalized story connecting directly to your targeted demographic is going to make your video all the more effective. However, making the viewer feel like they’re participating in something bigger than themselves is also a good direction to go in.

When you post this video on social media, the chances for going viral only increase. 

Bringing Real-Time Videos for Instant Engagement

Image source: ITechify

It helps to start delving into real-time video capabilities on social media, something many consumers are attracted to.

The reason real-time video has become so popular is it creates more of an urgency to your marketing message. This isn’t an expensive process either thanks to so many live streaming apps available through social media.

Blending the world of video with social media costs little to nothing and only requires some creativity on how you approach your live events.

Facebook Live and Periscope on Twitter are two of the most popular streaming apps available to do this. They give you the ability to chat with leads in real-time if you’re holding a special business event. Plus, you can instantly analyze how many people are watching, not including other key metrics to see what’s working.

It’s especially important to note that Facebook’s algorithm has been tuned to deliver what they call ‘meaningful conversations’ – long story short, Facebook will help your videos and live streams receive maximum exposure and engagement.

In addition, coupling video and utilizing their advertising platforms will ensure your message reaches and even larger audience that is specifically targeted to meet your buyer personas. There has never been a more cost-effective way to reach thousands or millions of prospects in the history of man.

The Potential in User-Generated Video Content

Image source: GetApp Lab

A lot of brands now hire advocates for their brand to create user-generated videos on social media. Statistics are a good reason for this growth since 92% of consumers now trust user-generated videos more than video content created directly by the company.

If you’re suffering from lack of resources or time to create a decent marketing video, then having your most valuable customers create one can bring even more engagement.

You always want to bring new leads in. This sense of trust from established customers allows you to further prove how your products solve problems for the world.

You can create incentives for your customers and followers to generate content for you in order to win free products, merchandise and gifts! It’s highly effective, just make sure they submit their videos to you directly before they post it to social media just in case! 

For example, if you want some customer testimonials, ask your followers to create a review video, or a day-in-the-life video with your product / service. There is no better way to promote your brand or service in terms of building credibility, and then using social media as means to distribute this message through organic or paid posting. 

Going Behind-the-Scenes

To further personalize your videos, don’t hesitate to create a series of behind-the-scenes videos to post on your social account. The more transparent you are about what goes on in the creation of your products (and what the daily activities of employees are), the more trust you’ll nurture.

What’s important is to let those behind-the-scenes be themselves and tell their own stories. Creating short video bios for your star employees allows first-time viewers to connect personally with those who make your business what it is.

Contact us at React so we can help create videos like this for your company. We’re here to help startups and established businesses succeed with video content marketing, inbound marketing, and digital marketing.

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