Video has seen an explosive rate of growth in the last few years, as consumers increasingly turn away from their televisions, and towards the internet for an instant, personalized streaming services. However, one of the places where video seems to have the most significant impact on today’s consumers is in their social media feeds.
On YouTube, views of branded video content increased by 99% between the years of 2016 and 2017. On the other hand, on Facebook, views increased by 258% in the same period. It’s no wonder that marketers are starting to create more video content as part of their social strategy, with 48% saying that they produce at least 4 videos per month.
Why is Social Video So Popular?
There are many reasons why social video has emerged as a powerful solution for today’s marketing teams. For instance, it’s worth noting that creating social video is often much easier than creating videos for your website. On social, people expect your content to be raw, unedited and authentic – particularly with new channels like Facebook Live, Instagram TV and more popping up all the time. This means that companies can create videos without investing in additional recording and editing assets.
At the same time, videos are a highly shareable form of content, videos on Tweets are 6 times more likely to be retweeted than a photo.
What’s more, unlike articles which can take a lot of time and focus to read, people can listen to or view your videos on the go, making them great for passive consumption. In a world where consumers want the latest content fast, social video could be the perfect way to upgrade your content strategy. Check out Animoto’s infographic below to learn more about the power of social video. Animoto are one of the leading platform’s for Video Content Creation, so they definitely know what they’re talking about in the Video Marketing space.