Top Features that Make a Great E-Commerce Website

Running an online business is all about hitting the right equilibrium with your target audience so that your sales can skyrocket. Now, that can only come easy when your E-Commerce website is user-centric and focussed on providing the best kind of User experience to its customers.

E-Commerce is a big game that is growing exponentially every other day. 67% of the millennials prefer to shop online rather than in a store, and online stores now appeal to all demographics. As per a 2017 report from BigCommerce, parents spend 61% more than non-parents on online shopping. That only explains the wonderful business opportunity that an E-Commerce website can create.

So, if you run an E-Commerce website or are planning to design an e-commerce website soon, you must know the cheat sheet. Here are the features that will help you revamp and create a great E-Commerce website for your online selling business.

Seamless Login experience

The customer’s journey on your E-Commerce website begins with the point in time they log in to your online store. Now, some of these E-Commerce websites require the user to file a registration before they can make a purchase. However, a smart online store will always permit guest browsing and purchasing in order to woo their potential customers.

A great E-Commerce website will always craft a seamless login experience for their customers so that they do not deter from taking the very first step in their buyer’s journey.

Guided Navigation

If you put yourself in the shoes of your online customers, you will find that navigating through the product catalogue is definitely one of the most time taking steps in the process. So, why would you want your customers to struggle with the navigation to the product they are looking for.

As an E-Commerce website, always make it a point to create a website with clear and proper segmentation of the products that you are dealing in. Based on the target gender, age group, preferences, colors, etc., you can categorize these products before putting them on display on your online shelf. This guided navigation will help your users look at the right places and minimize the time duration of their buying journey.

Powerful Search Functionality

A great E-Commerce website offers the function of a search bar (similar to Amazon) to its customers so that they can directly input their requirement and take a look at the available options. A powerful search feature helps them find the product in a jiffy and is a huge user experience booster.

If your website already features a search bar, you can power it up by adding voice search so that customers can easily find their products through a voice query. This can help you tap a section of 20 -25% of the audience that relies on voice searches for their mobile queries.

Detailed Product Catalogue

Customers mostly buy from online stores that offer detailed product information for the goods they are dealing in. Providing the information in the form of images, the guide to usage, product comparison etc. is crucial for the success of your E-Commerce store because a BigCommerce, 2017 report says that 46% of online shoppers want more product comparisons from E-Commerce sites.

When you furnish the right information for a product in detail, it helps the customers choose a product quickly and add it to their cart. And if your products are such that a video can complement their description, that would be great. We say so because 73% of consumers are more likely to purchase a product or service from your E-Commerce store if they can watch a video explaining it.

Security and Trust Seals

An online business website or an E-Commerce website deals with sensitive user information pertaining to their payment. So, it is an obligation to respect their trust and meet it with the utmost security.

Having security seals on your website contributes to making your website more credible and sends out the message that your website can be trusted. An SSL (Secure Sockets Layer) certificate is a compulsion when you are running an E-Commerce website as it adds additional levels of security. It secures, encrypts, and protects transactions by making them private. This way, you and your customers can stay assured that their sensitive information is not being compromised.

Payment Gateway

A seamless E-Commerce experience is also about making it easy for the customers to pay. With the advent of new payment integration services and wallets, it would be really unfortunate if you miss a customer only due to the fact that your website did not offer a specific payment integration.

Making arrangements for that would require you to integrate as many payment options as possible into your website system. Now, that would be a bit of work but keep adding them because you simply cannot afford customers abandoning their shopping cart on your website.

Discounts, Referrals, and Free Shipping

There are many online shopping websites over the Internet that are striving hard to capture the attention of the buyers by offering discounts, cash-backs, and free shipping. If you want to ace the competition, be a website that offers these to customers in the form of first registration discount, a referral bonus, or just plain discounts.

Return, Replacement, and Refunds

A 2017 Comscore report states that an inconvenient return policy discourages 80% of shoppers. That is true for all kinds of online shopping websites. As an E-Commerce business, you should offer hassle-free return, replacements, and refunds to your customers without having them to carry out a lot of paperwork online. After all, they have the liberty to shop from any other online store and you cannot afford missing out on the customer count.

Faster Checkout Process

This one is better understood if you ever had to struggle with the checkout process on a website while you were looking to make a purchase, quickly.

The checkout experience offered to a customer is a huge determinant of an accomplished sale. A report mentions that 1 out of 4 shoppers tend to abandon a cart if the checkout process is either complicated or time-consuming. If there are a lot of steps that the buyers need to go through after they have their cart ready, it simply deteriorates their User experience.

Online Chats and Customer Support

There’s no greater online joy than a live chat facility for a customer who is struggling to make a purchase. We say so because 68% of U.S. online shoppers engage with live chat features. Having a 24*7 live chat on the site makes sure that users who are in the middle of making a purchase are ready to ask for the help they need and not abandon a transaction merely due to the lack of online help.

Conclusion

The E-Commerce mode of online retail is a hot selling cake. If you had always wanted to tap into this opportunity and make money out of online selling, you must work in order to furnish your E-Commerce website with the basic features mentioned above and your online store will soon become a hot favorite among your customers.

  

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