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How to Constantly Improve Results With Data-Driven Marketing

Great decisions need to be based on accurate data

There are two primary reasons that businesses adopt a data-driven marketing strategy. Firstly, through capturing concrete, specific information about their marketing...

Marketing Automation [Video]

Too much to do, too little time?

That's the lament of many digital marketing teams today.

In a world where your customers expect you to be continually offering value in the form of blog posts, video content and...

Growth-driven Design [Video]

It takes about 50 milliseconds for the average visitor to judge your company.

More often than not, they're making their judgments based not on what you sell, or the services you provide, but on the quality of your...

How to Set Up Conversion Goals in Google Analytics

When it comes to running a successful SEO campaign (and a lucrative company), there are few things more important than tracking your results. Fortunately, for people who want to shine on the search engines, and...

How Inbound Marketing is Changing the Marketing Game

The times are changing...

Traditional marketing relies heavily on print advertising, direct mail marketing, broadcast advertising, telephone marketing, cold calling, and referral-based calling to influence customer...

How to Create a Marketing Funnel

What is a marketing funnel?

A marketing funnel is a way of representing the entire journey a person goes through before reaching a certain goal. The reason we call it a funnel, is because this is a graphical...

How to get started with Conversion Rate Optimization

One of the key objectives of most websites, is moving leads through the stages of your marketing funnel. The efficiency at which prospects travel through each stage has a multiplying impact on the number of website...

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