Video Marketing on Facebook & Instagram [Video]

Video is easily the most popular and compelling type of content for your social media feed.

Social videos generate approximately 1200% more shares than posts with text and images combined. In other words, if you want to stand out on those crowded news feeds, then you need to invest in video.

Ultimately, in today’s fast-paced world, people want content that’s easy to consume when they’re on-the-go. Consider the fact that most of your social media followers tune in to engage with your brand on their smartphones, and you’ll realize how much easier it is to watch a video than scroll through a paragraph of text.

Video on social media makes your content stand out from the avalanche of other messages and updates being pushed out by your competitors. At the same time, with video, you have an unmatched opportunity to get a significant amount of useful information out to your audience, in a bite-sized format.

Discovering the Value of Video on Social

So, how do you take advantage of video on social media?

Each channel comes with its own unique nuances to understand. The good news is that the main focus for any business should always be to inform and entertain. If you can deliver the kind of content that makes your customers stop and take notice, then you’re already on the right track.

You don’t even need to worry about hiring someone to act in your videos! There are plenty of companies today that can create animated videos for a minimal cost. Since 85% of Facebook videos are watched without sound, these image-focused pieces of content may even be more effective.

On top of that, your videos don’t necessarily have to be long either, as videos up to only 2 minutes in length get the most engagement. Video marketing on social media is quick, simple, and more effective than you can imagine. Tune in to the video below to find out more about leveraging video for your Instagram or Facebook strategy.

In a public place without headphones? Don’t worry. Click on the CC button in the video player to show captions, or read our full transcription below the video.



What’s the first thing you usually see when you go online on Facebook and Instagram? Which posts usually jump out more than the others?

Video is the dominant form of content and the most effective media you can use to invoke engagement in your audience, letting you squeeze in a lot of content in a short span of time.

Combine that aspect with a powerful marketing strategy and you’ll be able to unlock the door to endless possibilities. So how and where do you start? There are 1.86 billion monthly active users on Facebook and it generates eight billion views on average per day.

While eight million business are currently on Instagram, followed by 80% of the whole Instagram community. It’s no surprise that these two are the most powerful social media channels to go for in terms of video marketing.

Generating good leads and keeping your audience engaged doesn’t stop with knowing your chosen social media channel and having good content to work on. When it comes to video marketing timing is everything in creating optimal results.

Posting the right type of video at the right time to the right people. Nobody has the time to sit and watch for a long time, so it’s crucial to keep you videos short and precise to keep your audience engaged.

Explore the limitless potential of video marketing through these social media channels and ultimately maximize you company’s lead generation and conversion. 

Social media videos will continue to revolutionize marketing for the years to come and innovation in delivering a strong message is the key in guiding your company to a successful video marketing campaign. Contact us today.

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