What is Responsive Web Design [Infographic]

Currently, 52.64% of online traffic comes from mobile devices instead of computers.

The desktop PC is no longer the best way to browse the internet as a new generation of digital natives rely on their smartphones to deliver the information, entertainment and communication strategies they need at the tap of a button.

Responsive web design is how today’s companies are responding to this rise in mobile activity online. A website that’s “responsive” can adapt seamlessly to any screen that it’s being used on, regardless of the device in question.

With responsive web design, you can ensure that your consumers continue to receive the same exceptional experience with your brand no matter how they choose to interact with you. Now that experience is the number one differentiating factor for any business; it pays to be responsive.

The Benefits of Responsive Design

Now that 57% of customers say that they would not recommend a business that does not have a website which loads quickly on mobile, it’s more important than ever for companies to take their web design strategy seriously.

What’s more, committing to responsive design could even help you to accomplish more from an SEO perspective. Google and other leading search engines are increasingly beginning to prioritize fast and responsive websites when deciding which companies should appear at the top of the search engine results.

In the infographic below, designed by the guys at Verve UK, you’ll be guided you through the importance of mobile-responsive web design, and the elements that you’ll need to consider when you’re creating a digital experience that functions seamlessly on any device.

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