We've seen many trends in the world of marketing over the last few years and decades. If there's one that really stands apart for its popularity and effectiveness, however, it's the rise of video.
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People are simply watching more and more videos all the time, whether on YouTube, Facebook, or elsewhere. You can find many stats that prove the effectiveness of video marketing. People in the MENA (Middle East and Africa) region are enthusiastically embracing video, so businesses targeting this audience need to reach them using this medium. In this article, we'll be covering a variety of topics to help you get the most out of video marketing.
Video content has higher engagement than any other form of media
With so many marketing strategies to choose from, why should you focus on video? To begin with, we're not saying that you should only use video. In fact, the best approach to content marketing is to engage with your audience in a variety of formats. However, there are a number of key reasons that video content is so effective. Videos provide both visual and audible information. Anything you can do with text or photos you can do with videos, only more forcefully.
One of the best reasons to use video is that it offers some of the best conversion rates you can get. Unbounce reports that putting a video on your landing page increases conversions by 80%. Here are th e top ways that video helps your conversions.
"Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t" - Buffer
Great video content can be wasted if there is not strategy behind it
With any marketing approach, you need a clear strategy if you want to succeed. Otherwise, you end up haphazardly trying one thing after the other. Video marketing is getting increasingly competitive. Let's start with four key general tips to consider before embarking on your video marketing campaigns and then delve into ways to improve SEO for your videos.
SEO strategies should be focused not only on written content, but on Video too
One of the best reasons to use video is that it's a good way to rank your content in the search engines. At the same time, video marketing is quite competitive so you have to do everything you can to make sure your videos are SEO-friendly.
Watch your conversion rates explode when using video in your Social strategy
One of the best ways to reach a wider audience is to integrate video into your social media marketing strategy. Videos are getting more and more popular on social sites. Recent statistics reveal that about 500 million people watch Facebook videos daily while YouTube has over 5 billion video views every day. With so many social media users clicking on "play" buttons every single moment, you want to do everything possible to get your videos in front of them.
Facebook provides another viable option for promoting your videos. While Facebook offers many advertising options, in particular Facebook lead ads are one of the most useful ad types for video marketers. These are ads specifically designed to help you capture leads on both Facebook and Instagram.
Not long ago, Facebook announced changes in its algorithm that would prioritize social content over commercial posts. If you want to reach your audience on this huge social media site, it's more necessary than ever to supplement your organic content with paid ads. Facebook lead ads work well with videos to help you get new leads.
The benefit of using this type of advertising is that you can acquire people's contact information without them having to leave Facebook. You can create a compelling video that gives viewers an introduction to your business and end with an enticing offer that motivates them to leave their info. The Miami Dolphins football team provided a perfect example of how to generate leads with Facebook ads. In this very popular campaign, they managed to get more video views than any other football team. Here are a few ways that they accomplished this:
You shouldn't overlook Instagram when planning your video marketing strategy. This image-based social media site, which is owned by Facebook, is especially popular among younger audiences. Here are some of the possibilities to consider.
One way to magnify your results with video marketing is to promote your content with YouTube. You can advertise on YouTube, which is connected to Google AdWords. Relying entirely on organic methods can be a slow process. With advertising, you can quickly get more targeted viewers. Here are some tips to help you get the most out of YouTube advertising.
There's little doubt that video is going to play a larger and larger role in the future of marketing. However, in a world where 400 hours of video are uploaded to YouTube each minute, it's also true that video marketing is fiercely competitive. If you want people to notice and engage with your videos, you need to do certain things to set yourself apart. Let's look at some more ways to get the most out of your video marketing.
Focus on quality video content that stands out
Despite all the aforementioned virtues of videos, the fact is that corporate videos are often dry and boring. This doesn't have to be the case, though. Here are some ways to make your corporate video more interesting and creative.
"64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month."
Animation videos are fun, engaging, and allow you to communicate a lot of detail
You don't always have to appear in your videos to make them effective. Animated explainer videos are a good example of a video format that works very well for many purposes. Here are some reasons why this type of video is so good for content marketing.
Great content. Automated
Marketing automation can make your business more efficient and profitable. There are a wide variety of services and software that make it easy to create professional looking videos. Here are 5 of the best tools currently available.
Grab the viewer's attention to convey your message
As people consume more and more videos, their attention spans seem to be getting ever shorter. According to some studies, you only have 10 seconds to capture your audience's attention. You must do everything you can to make your videos stand apart. Keep these video marketing solutions in mind for optimal results:
"53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content."
The future is bright for video content in the region
Video marketing is a global phenomenon and is growing everywhere. If you're based in the UAE or another part of the Middle East, you'll be glad to know that people in this region are embracing video as much as anyone else.
Video marketing is a huge phenomenon that will continue to grow in the Middle East and throughout the world. The growth of video is connected to two other major trends -social media and mobile. We've looked at some of the ways you can leverage video marketing to build your own business. The most important principle to keep in mind is to know your customers well and always address their needs!
React offers a wide range of video marketing services. To find out how we can help your business grow, contact us.