Goals & Challenges Workshop
To effectively move your business forward, we must understand the journey that has led to your current position. Our team first evaluates your business model, goals, and challenges to help set a strategic foundation that will put your brand on the path to even greater success.
In order to market a brand professionally, it is essential that all stakeholders can clearly identify and describe their target audience. Our in-depth workshop provides the framework to complete this important milestone.
Modern consumers are in continuous need of relevant and informative content to achieve their goals. We develop detailed personas about your target audience which underpins our ability to create powerful content that will be appreciated and shared by many for the growth of your brand.
Theme & Campaign Ideation
With the groundwork for a strong marketing strategy in-place, we begin to conceptualise communication themes and ideas that will engage with your prospective customers, generate qualified leads, and ultimately nurture these leads into paying customers.
3-Month Content Calendar Development
With your specific business goals in mind, we generate a wholistic digital content calendar that covers landing pages, blogs, content offers, social media posts and more.
Without creativity, even the best marketing strategy will struggle to engage and motivate your target audience. Our passionate team of creative experts bring communication concepts to life utilising powerful copy, design, online development, photography and videography skills.
Hubspot Technical Setup
Digital marketing provides an excellent opportunity to reach new customers and maintain long-term relationships with them. However, with so many contacts, this creates a unique logistical challenge which can thankfully be managed through cutting-edge automation software such as ‘HubSpot CRM, Marketing & Sales’.
Landing Pages Deployment & Workflow Setup
By deploying strategically placed landing pages and contact forms, our lead-driving content captures contacts efficiently. Through the automatic release of relevant content (workflows), we nurture your contacts through the buyer’s journey into paying customers and beyond.
Content Scheduling & Optimization
Using automation software, we schedule your marketing content months in advance which is automatically released at the right date and time without fail. Additionally, we can monitor and finely tune many variables so that your brand may generate greater levels of engagement and leads.
Analytics & Reporting
Your marketing strategy doesn't stop at deployment. We monitor visits, clicks, leads and traffic generation across multiple digital sources. Accordingly, we analyse and provide your brand with the insights so that you can make powerful business decisions based on facts rather than assumption.